In today’s dynamic, competitive, global marketplace where employers are seeking out talent across the globe, to succeed professionally we must understand how we create value in the world - and insure that the people that need that value are aware of it. We must be visible to right decision makers so when those choice projects and job opportunities come up we are well positioned to secure them.
But understanding what it is exactly that we have to offer can sometimes be a challenge, given we often define ourselves and what we offer based on our job titles or areas of expertise and knowledge.
For this reason, personal branding is what any current or aspiring expat should be using to guide their career management or international job search.
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