Rental firms abound in the large cities. Most worldwide rental networks have their offices in Morocco. Also there are several local rental companies (5-7 have rep offices in Casablanca airport). They offer lower prices, but be sure to check the vehicles condition, spare tire, jack etc. Local companies may be less proficient in English--but if you are ready for higher risk, when you rent in an airport try to negotiate with them first; if failed you always have worldwide rivals to go next.

Multinational companies seem to easily share cars with each other (although prices and service level may vary), so if your company of choice doesn't have what you need they may ask from another company.

Check where you can drive - some rental companies won't allow travel on unmade roads.

All Alamo offices are shared with National Car Rental in Morocco.

During low season (November) expect at least 20% discount from the list price if you come without a reservation--at least for economic class (Peugeot 206, Renault Logan Dacia).

Deposit is taken as a paper slip of credit card; Alamo is unable to transfer your slip to the city of your destination if it's different from your starting point.

Some economy-class cars (like Peugeot 206) are as old as 4 years, with mileage up to 120,000 km.

Travel by taxi is common in Morocco. There are two sorts:

- petite taxi used only within the area of the town
- the grande taxi can be used for trips between towns, and for larger groups

Prices for petite taxi are reasonable and it's the law that taxis in town should have a meter - although are not always on. Insist that the driver starts the meter. If not, ask the fare before getting in (but it will be more expensive).

Grande taxi is a shared, generally long-distance taxi, with a fixed rate for specific route; the driver stopping and picking up passengers like a bus. Grande taxis usually can be found near main bus stops. Negotiate on price if you want a journey to yourself and this will be based on distance traveled and whether you are returning--but price per taxi should not depend on the number of passengers in your group. When sharing grand taxi with others, drivers may cheat tourist-looking passengers charging higher--look how much locals around you pay; don't worry to ask other passengers about the normal price, before boarding or even when you're in.

Grande Taxis are usually a ~10-years-old Mercedes regular sedans that in Europe are used for up to 4 passengers plus driver. For grand taxi, it is normal to share a car between up to 6 passengers. Front seat is normally given to two women (as local women are not allowed to be in contact with a man, they rarely take rear seats). Travellers often pay for 2 seats that remain unoccupied to travel with more space inside, and hence comfort.