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New privilege cards launched for both Thais and foreigners

Discussion forum for expats moving to or living in Thailand.

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New privilege cards launched for both Thais and foreigners

Post Posted: Thu Jul 13, 2006 7:51 pm

Reported in the Bangkok Post 13/07/2006


New privilege cards launched for both Thais and foreigners
WORANUJ MANEERUNGSEE

The Thai Longstay Management Corp (TLM), a government joint venture to promote longstay tourism, will launch a TLM Privilege Card for tourists aged over 50 next month. Chief executive Pol Col Ruamnakorn Tubtimthongchai said 60,000 foreigners and 40,000 Thais were expected to sign up this year.

The TLM was set up in 2002 to promote longstay tourism and attract business leaders and wealthy travellers to Thailand. Company membership grants discounts from local hotels, golf courses and entertainment venues. It also fast-tracks immigration checks and provides assistance for foreigners who want to arrange long-term property leases in Thailand.

Pol Col Ruamnakorn said the new card would be offered to Thais as well as foreigners to reflect demand.

''We came up with this business plan last month as many Thais asked for the same privileges,'' he said.

But some critics say the Thai Longstay Management is turning to the local market due to poor sales overseas.

One-year card memberships cost US$100 for a silver version, $500 for gold, $700 for platinum, $1,100 for diamond and $1,800 for blue diamond.

Pol Col Ruamnakorn said multiple-entry visas would also be offered as part of the cardholder privileges.

Thais over 50s can purchase cards which have platinum privileges for just 800 baht, the Pol Col added.

TLM privilege cards will be distributed abroad using TLM agents, with Japanese and Korean tourists marked as priorities.

Bliss-Tel Plc, a local mobile-handset distributor, will be the sole distributor of the cards in Thailand, and has agreed to a guarantee the sale of 100,000 privilege cards in the first year.

TLM yesterday signed agreements with 1,000 strategic partners, including hotels, restaurants, golf courses and spas to provide discounts under the card programmes.

 

Sumitr_Man
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Re: New privilege cards launched for both Thais and foreigne

Post Posted: Mon Jul 31, 2006 12:52 pm

I wish them good luck in generating sales within the longstay expat community.

 

mahatma
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