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Denmark – Retail and Consumer Issues

Denmark is a country known for its strong retail industry, with a range of shops, supermarkets, and online stores available to consumers. In this article, we will explore the typical opening hours of shops in Denmark, the major supermarkets in the country, online shopping trends, where to find specific international products, and consumer rights.

Opening Hours and Payment Methods

Most shops in Denmark are open from Monday to Friday between 9 am and 6 pm, and from 9 am to 2 pm on Saturdays. Some shops may be open on Sundays, but this is less common. Supermarkets typically have longer opening hours, with some open 24 hours a day.

In terms of payment methods, credit and debit cards are widely accepted in Denmark. However, some smaller shops and cafes may only accept cash, so it is always a good idea to have some on hand.

Major Supermarkets

There are several major supermarkets in Denmark, including:


Netto is a discount supermarket chain in Denmark that is owned by Salling Group. It offers a range of products, including food, beverages, and household items. Netto is known for its low prices and weekly deals, and it has stores located throughout Denmark.

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Føtex is a supermarket chain that is part of the Dansk Supermarked Group. It offers a wide range of products, including groceries, electronics, and clothing. Føtex also has a loyalty program called “Føtex Extra,” which offers discounts and rewards to regular customers.


Kvickly is a supermarket chain that is also part of the Dansk Supermarked Group. It offers a range of products, including groceries, clothing, and household items. Kvickly also has a loyalty program called “Kvickly Mærkvarer,” which offers discounts on certain branded products.


Irma is a high-end supermarket chain in Denmark that is owned by Coop Danmark. It offers a range of organic and locally sourced products, as well as high-end imported products. Irma is known for its high-quality products and excellent customer service.

Online Shopping

Online shopping is becoming increasingly popular in Denmark, with many retailers offering online stores in addition to their physical locations. Some of the most popular online shopping websites in Denmark include:


Nemlig.com is an online grocery store in Denmark that offers a wide range of products, including fresh produce, meat, and household items. Customers can choose from a range of delivery options, including same-day delivery.


Zalando is an online fashion retailer that is popular in Denmark. It offers a wide range of clothing, shoes, and accessories for men, women, and children. Zalando also offers free shipping and returns.


Amazon is a popular online retailer that offers a range of products, including electronics, books, and household items. While Amazon does not have a physical presence in Denmark, Danish consumers can still shop on the Amazon website and have items delivered to their homes.

Expat Shops

There are several shops in Denmark that cater specifically to expats, offering products from their home countries. Some of the most popular expat shops in Denmark include:

Flying Tiger Copenhagen

Flying Tiger Copenhagen is a Danish chain of stores that offers a wide range of products, including home goods, stationery, and toys. While it is not an expat shop specifically, it offers a range of international products and is popular with expats in Denmark.


EuroMart is an online shop that specializes in international food and drink products. It offers a wide range of products from around the world, including snacks, drinks, and spices.

Consumer Rights

As a consumer in Denmark, you have several rights and protections under the law. Some of the key consumer rights in Denmark include:

  • The right to receive accurate and truthful information about products and services
  • The right to return faulty or defective products and receive a refund or replacement
  • The right to cancel a purchase made online or over the phone within 14 days of receiving the product
  • The right to file a complaint and seek compensation if you are dissatisfied with a product or service.

If you have a complaint or need help understanding your consumer rights, there are several consumer organizations in Denmark that can provide assistance. Here are a few examples:

  • Forbrugerrådet Tænk is a non-profit consumer organization that provides information and advice to Danish consumers. They offer a range of resources on their website, including guides on consumer rights and reviews of products and services.

  • The Danish Competition and Consumer Authority is a government agency that regulates and enforces consumer protection laws in Denmark. They offer information and advice to consumers, as well as a complaints form that can be used to file a complaint about a business or product.

  • The Danish Consumer Complaints Board is an independent organization that handles complaints from consumers about businesses and products. They provide a free service for consumers to file complaints and seek resolution.

These organizations can be reached through their websites or by phone.

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