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Austria – Retail and Consumer Issues

Austria is a central European country known for its stunning Alpine landscapes, rich history, and vibrant culture. The country also has a bustling retail industry, with a wide range of shops, supermarkets, and malls. In this article, we will explore the retail and consumer issues in Austria, including typical opening hours, forms of payment, major supermarkets, online shopping, expat-specific shops, and consumer rights.

Typical Opening Hours and Forms of Payment

Most shops in Austria are open from 9 am to 6 pm from Monday to Friday, with some shops closing earlier on Saturdays and Sundays. However, in larger cities and tourist areas, some shops may have longer opening hours, including opening on weekends.

As for forms of payment, cash is widely accepted in Austria, but credit cards are also commonly used. Visa and Mastercard are the most widely accepted credit cards in the country, although some shops may also accept American Express and Discover. It is always best to check before making a purchase.

Major Supermarkets in Austria

There are several major supermarkets in Austria, including Spar, Billa, Merkur, and Hofer. Spar and Billa are the two largest supermarket chains in the country, with hundreds of locations throughout Austria.

Spar and Billa offer a wide range of products, including fresh produce, meats, bakery items, and household essentials. Prices at Spar and Billa are generally considered to be higher than at Merkur and Hofer, but the quality of the products is excellent.

Merkur is a popular supermarket chain in Austria that specializes in offering high-quality products at competitive prices. The supermarket has a limited range of products, but prices are generally lower than at Spar and Billa. Merkur also has a range of international products, including Italian, French, and Asian foods.


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Hofer is a discount supermarket chain in Austria that offers a wide range of products at low prices. The supermarket has a limited range of products, but prices are generally lower than at Spar and Billa.

Online Shopping in Austria

Online shopping is becoming increasingly popular in Austria, especially since the COVID-19 pandemic. Some of the most popular online shopping websites in Austria include Amazon.at, Zalando.at, and Otto.at.

Amazon.at offers a wide range of products, including books, electronics, clothing, and household essentials. The website also offers shipping to most parts of Austria, and Amazon Prime members can benefit from free and fast shipping.

Zalando.at is a popular online retailer in Austria that specializes in fashion and clothing. The website offers a wide range of products, including men’s, women’s, and children’s clothing, as well as shoes and accessories.

Otto.at is another popular online retailer in Austria that offers a wide range of products, including fashion, electronics, and household essentials.

Expat-Specific Shops in Austria

There are several shops in Austria that cater specifically to expats, including The English Bookshop and The American Bookstore. The English Bookshop is located in Vienna and offers a wide range of English-language books, including fiction, non-fiction, and children’s books.

The American Bookstore is also located in Vienna and offers a wide range of American products, including food, clothing, and household items. The store also offers social events and activities for expats living in Vienna.

In addition to these expat-specific shops, many of the major supermarkets in Austria also carry international products. Spar, for example, has a section dedicated to international products, including British, French, and Italian foods. Billa also carries a range of international products, including Asian, African, and European foods.

Consumer Rights in Austria

As a consumer in Austria, you have several rights that are protected by law. These include the right to a refund or exchange if a product is faulty or not as described, the right to cancel a purchase within 14 days of receiving the product, and the right to a warranty on certain products.

If you have a complaint about a product or service in Austria, you can contact the Austrian Consumer Protection Association (Verein für Konsumenteninformation or VKI). This non-profit organization is responsible for protecting the rights of consumers in the country and can provide information and assistance on a wide range of consumer issues.

You can contact the VKI by phone at +43 (0)1 588 77 or by visiting their website at https://vki.at/. The website provides information on consumer rights, as well as advice and support in the event of a dispute with a company or service provider.

In addition to the VKI, there are also several consumer organizations in the country that can provide information and support to consumers. These include the Austrian Association for Consumer Information (Österreichische Gesellschaft für Verbraucherstudien or ÖGV), the Austrian Chamber of Labour (Arbeiterkammer or AK), and the Austrian Consumer Organization (Konsumentenschutzverband or KSV). These organizations can provide information on your consumer rights, as well as advice and support in the event of a dispute with a company or service provider.

In conclusion, Austria offers a unique shopping experience for both locals and tourists, with a wide range of products, supermarkets, and online shopping options. Expats can also find specific international products in shops and supermarkets throughout the country. As a consumer in Austria, you have several rights that are protected by law, and there are several organizations and government agencies that can provide information and support in the event of a dispute or complaint.


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