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Bulgaria – Retail and Consumer Issues

Bulgaria is a country located in Southeast Europe, known for its rich history and culture. It is also home to a thriving retail industry, with numerous shopping malls, supermarkets, and local markets catering to consumers’ needs. In this article, we will discuss some of the most common retail and consumer issues in Bulgaria.

Opening Hours and Forms of Payment

The typical opening hours of shops in Bulgaria are from 9:00 am to 8:00 pm, Monday through Friday, and from 9:00 am to 6:00 pm on Saturdays. On Sundays, most shops are closed, except for some supermarkets and convenience stores located in larger cities.

When it comes to forms of payment, most shops in Bulgaria accept cash, but credit and debit cards are becoming increasingly popular. Visa and Mastercard are the most widely accepted cards in the country, but American Express and Diners Club are also accepted at some locations.

Major Supermarkets

Bulgaria has several major supermarket chains, including Kaufland, Lidl, Billa, and Carrefour. These supermarkets offer a wide range of products, from fresh produce to household items, and are typically open seven days a week.

Kaufland is one of the largest supermarket chains in Bulgaria, offering a vast selection of products at affordable prices. They also have their own brand of products, which are often cheaper than other well-known brands.

Lidl is another popular supermarket chain in Bulgaria, known for its low prices and weekly specials. They offer a variety of products, from fresh produce to household items and electronics.


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Billa is a supermarket chain that focuses on providing fresh, high-quality products. They have a wide selection of fresh produce, meat, and dairy products, as well as an extensive range of imported products.

Carrefour is a French supermarket chain that offers a wide range of products, from fresh produce to electronics and clothing. They also have their own brand of products, which are often cheaper than other well-known brands.

Online Shopping

Online shopping is becoming increasingly popular in Bulgaria, with more and more consumers turning to the internet to make their purchases. Some of the most popular online shopping websites in Bulgaria include eMag.bg, Technomarket.bg, and Zora.bg.

eMag.bg is the largest online retailer in Bulgaria, offering a wide range of products, from electronics to household items and beauty products. They also offer free shipping for orders over a certain amount.

Technomarket.bg is an online retailer specializing in electronics and home appliances. They offer a wide range of products from well-known brands, as well as their own brand of products.

Zora.bg is an online retailer specializing in household items, including kitchenware, home décor, and cleaning products. They offer a wide range of products at affordable prices, and also offer free shipping for orders over a certain amount.

Shops for Expats

While there are no specific shops in Bulgaria that cater exclusively to expats, there are several places where you can find specific international products. These include:

  • Carrefour: This French supermarket chain offers a wide range of imported products, including food, cosmetics, and household items.
  • Piccadilly: This supermarket chain offers a selection of imported products, including food, beverages, and cosmetics.
  • Marks & Spencer: This British retailer offers a range of clothing, food, and household items, including their own brand of products.
  • Galeria Mall: This shopping mall in Sofia offers a variety of international brands, including Zara, H&M, and Calvin Klein.

Consumer Rights

As a consumer in Bulgaria, you have several rights that are protected by law. These include the right to:

  • Return defective products within two years of purchase
  • Receive a refund or replacement for defective products
  • Cancel a contract within 14 days of purchase
  • Receive clear information about the products being sold, including their characteristics and price
  • Receive a receipt for your purchase

If you have an issue with a product or service, you can contact the Bulgarian National Consumer Association (BNCA) for assistance. The BNCA is a non-governmental organization that aims to protect the rights and interests of consumers in Bulgaria. They offer advice and information on a range of consumer issues, as well as legal support and representation in court.

You can contact the BNCA via their website (www.bnca.bg) or by phone at +359 2 981 2812. They also have regional offices in several cities throughout Bulgaria, including Sofia, Plovdiv, and Varna.

In addition to the BNCA, there are several other consumer organizations in Bulgaria that you can contact for assistance. These include:

  • European Consumer Centre Bulgaria: This organization provides information and assistance to consumers who have purchased goods or services from other EU countries. You can contact them via their website (www.ecc.bg) or by phone at +359 2 986 7980.

  • Bulgarian Industrial Association: This organization represents the interests of Bulgarian businesses and offers support to consumers who have issues with their products or services. You can contact them via their website (www.bia-bg.com) or by phone at +359 2 811 7400.

  • ConsumerWatch Bulgaria: This organization is a non-governmental organization that aims to promote consumer rights and protection in Bulgaria. They offer information and advice on a range of consumer issues, as well as legal support and representation. You can contact them via their website (www.consumerwatch.bg) or by phone at +359 87 963 8898.

In conclusion, Bulgaria has a thriving retail industry, with several major supermarket chains, local markets, and online retailers offering a wide range of products to consumers. While there are no specific shops for expats, there are several places where you can find specific international products. As a consumer in Bulgaria, you have several rights that are protected by law, and there are several organizations that you can contact for assistance if you have an issue with a product or service.


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