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Estonia – Retail and Consumer Issues

Estonia is a country located in Northern Europe, bordered by the Baltic Sea to the west and the Gulf of Finland to the north. It has a population of around 1.3 million people, with a diverse economy that includes information technology, tourism, and manufacturing. In this article, we will explore the retail and consumer issues in Estonia, including opening hours, forms of payment, major supermarkets, online shopping, shops for expats, and consumer rights.

Opening Hours and Forms of Payment

Typical opening hours of shops in Estonia are from 9 am to 9 pm, from Monday to Saturday. On Sundays, most shops open at 10 am and close at 7 pm. However, it is advisable to check the opening hours of individual shops as they may vary depending on the location and type of store.

Forms of payment accepted in Estonia include cash, debit and credit cards, and some shops may also accept mobile payments. Contactless payments are also widely accepted, and the use of cash is declining in Estonia.

Major Supermarkets in Estonia

There are several major supermarkets in Estonia, including Selver, Prisma, and Maxima. Selver is one of the largest supermarket chains in Estonia, with over 50 stores across the country. Prisma is another popular supermarket chain that offers a range of products, including fresh produce, meat, and household items. Maxima is known for its low prices and offers a range of products, including electronics and home appliances.

The differences between these supermarkets mainly relate to the prices of the products they offer. Maxima is known for its low prices, while Selver and Prisma are generally more expensive but offer a higher quality of products, including organic and locally sourced produce.

Online Shopping

Online shopping is becoming increasingly popular in Estonia, with several websites offering a wide range of products. Coop is one of the most popular online marketplaces in Estonia, offering a range of products from electronics to fashion. Prisma also operates an online store, offering a range of products, including groceries, household items, and electronics.


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Other online shopping websites in Estonia include Kaubamaja, which offers a range of products, including fashion, home appliances, and beauty products, and Hansapost, which offers groceries and home essentials.

Shops for Expats

There are several shops in Estonia specifically for expats, offering international products and services. These include:

  • Stockmann: a department store that offers a range of international products, including clothing, beauty products, and home decor.
  • Euronics: a chain of stores that offers a range of international products, including electronics, home appliances, and accessories.
  • Mosaic: a store that offers a range of international products, including clothing, accessories, and home decor.

Consumer Rights

Consumers in Estonia have a number of rights, including the right to:

  • Safety: products should be safe to use and not pose a risk to health.
  • Information: consumers have the right to accurate information about products and services.
  • Choice: consumers have the right to choose from a range of products and services.
  • Redress: consumers have the right to seek compensation if a product or service is faulty or does not meet their expectations.

The Consumer Protection and Technical Regulatory Authority (CPTRA) is the main government agency responsible for consumer protection in Estonia. It enforces consumer protection laws and regulations, investigates complaints, and imposes sanctions on companies that violate consumer rights. Consumers can file complaints with the CPTRA through its website or by visiting one of its offices.

In addition to the CPTRA, there are several consumer organizations in Estonia that provide information and support to consumers. These include:

  • Estonian Consumer Protection Board: a non-profit organization that advocates for consumer rights and provides education and support to consumers.

    • Estonian Consumer Union: an independent organization that promotes consumer rights and provides information and support to consumers.

    Consumers can also seek legal advice and representation from lawyers specializing in consumer protection issues. The Estonian Bar Association is the largest association of lawyers in Estonia and can provide a list of lawyers specializing in consumer protection.

    In conclusion, Estonia offers a range of retail options, including major supermarkets, online shopping, and shops for expats. Consumers in Estonia have a number of rights and protections, including the right to safety, information, choice, and redress. The CPTRA and consumer organizations provide support and enforcement of these rights, and consumers can also seek legal advice and representation if needed. By understanding their rights and taking advantage of the available resources, consumers can make informed decisions and protect themselves from fraudulent or harmful practices in the retail industry.


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