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Iceland – Retail and Consumer Issues

Iceland is a Nordic island country known for its stunning natural beauty, including glaciers, waterfalls, and hot springs. The country also has a thriving retail industry, with a range of shopping options for locals and tourists alike. In this article, we will explore the retail and consumer issues in Iceland, including opening hours, forms of payment, major supermarkets, online shopping, shops for expats, and consumer rights.

Opening Hours and Forms of Payment

Typical opening hours of shops in Iceland are from 10 am to 6 pm, Monday to Friday, and from 10 am to 2 pm on Saturdays. However, some shops may close earlier or later, depending on their location and type of store. Convenience stores and supermarkets, such as Bónus and Krónan, may have longer opening hours, with some stores open 24 hours a day.

Forms of payment accepted in Iceland include cash, debit and credit cards, and some shops may also accept mobile payments. The most common payment methods are debit and credit cards, with many shops also accepting contactless payments.

Major Supermarkets in Iceland

There are several major supermarkets in Iceland, including Bónus, Krónan, and Hagkaup. Bónus is a popular supermarket chain that offers a range of products, including groceries, household items, and clothing. Krónan is another major supermarket chain that offers a wide range of products, including fresh produce, meat, and seafood. Hagkaup is a smaller supermarket chain that offers a range of products, including groceries, household items, and cosmetics.

The differences between these supermarkets mainly relate to the prices and quality of the products they offer. Bónus is known for its affordable prices, while Krónan and Hagkaup are known for their quality products and convenience.

Online Shopping

Online shopping is becoming increasingly popular in Iceland, with several websites offering a wide range of products. Some of the most popular online shopping websites in Iceland include:


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  • Háskólabú_in: the online shopping platform for the University of Iceland, offering a range of products, including textbooks, electronics, and clothing.
  • Heima: a popular online shopping website that offers a range of products, including electronics, fashion, and home appliances.
  • Netverslun Iceland: an online shopping platform that offers a range of products, including groceries, household items, and clothing.

Shops for Expats

There are several shops in Iceland specifically for expats, offering international products and services. These include:

  • The English Bookshop: a shop that offers a range of English-language books, including fiction, non-fiction, and children’s books.
  • American Style: a shop that offers a range of American products, including food, snacks, and household items.

Consumer Rights

Consumers in Iceland have a number of rights, including the right to:

  • Safety: products should be safe to use and not pose a risk to health.
  • Information: consumers have the right to accurate information about products and services.
  • Choice: consumers have the right to choose from a range of products and services.
  • Redress: consumers have the right to seek compensation if a product or service is faulty or does not meet their expectations.

The Consumer Agency is the main government agency responsible for consumer protection in Iceland. It provides education and information to consumers, as well as investigates complaints and enforces consumer protection laws and regulations. Consumers can file complaints with the Consumer Agency through its website or by visiting its office.

In addition to the Consumer Agency, there are several consumer organizations in Iceland that provide information and support to consumers. These include:

  • Consumer Association of Iceland: a non-profit organization that provides education and support to consumers on their rights and how to protect them
  • The Icelandic Consumers’ Union: an organization that represents and protects the interests of consumers in Iceland.

Consumers can also seek legal advice and representation from lawyers specializing in consumer protection issues. The Icelandic Bar Association is the largest association of lawyers in Iceland and can provide a list of lawyers specializing in consumer protection.

In conclusion, Iceland offers a range of shopping options, including major supermarkets, online shopping, and shops for expats. Consumers in Iceland have a number of rights and protections, including the right to safety, information, choice, and redress. The Consumer Agency and consumer organizations provide support and enforcement of these rights, and consumers can also seek legal advice and representation if needed. By understanding their rights and taking advantage of the available resources, consumers can make informed decisions and protect themselves from fraudulent or harmful practices in the retail industry.


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