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Morocco – Retail and Consumer Issues

Morocco is a country located in North Africa, known for its vibrant markets and unique shopping experiences. In this article, we will explore the retail and consumer issues in Morocco, including typical opening hours, major supermarkets, online shopping, shops for expats, and consumer rights.

Typical Opening Hours and Forms of Payment

In Morocco, shops usually open between 9:00 am and 10:00 am and close between 7:00 pm and 8:00 pm, with some smaller stores and shops closing for a mid-day break. Friday is the Islamic holy day, and many shops are closed in the afternoon for prayer.

Cash is the most common form of payment accepted in Morocco. However, larger shops and supermarkets often accept credit and debit cards, especially those with the Visa or Mastercard logo.

Major Supermarkets

The major supermarkets in Morocco include Marjane, Carrefour, and Aswak Assalam. Marjane is the largest supermarket chain in Morocco, with over 40 stores located throughout the country. Carrefour is a French hypermarket chain that has several locations in Morocco. Aswak Assalam is a Moroccan supermarket chain that has stores in several cities.

The differences between these supermarkets are mainly in terms of price and product offerings. Marjane is known for its wide selection of products, from electronics to household goods, while Carrefour focuses on food and household essentials. Aswak Assalam is known for its competitive prices and frequent sales.

Online Shopping

Online shopping is becoming more popular in Morocco, especially in larger cities like Casablanca and Marrakech. The main online shopping websites in Morocco include Jumia, Hmall, and Vendo.ma. Jumia is the largest online marketplace in Africa and has a wide range of products, including electronics, fashion, and home goods. Hmall is a Moroccan e-commerce platform that specializes in electronics, and Vendo.ma is a popular online marketplace for buying and selling secondhand items.


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Shops for Expats

There are several shops in Morocco that cater to expats and tourists looking for specific international products. In larger cities like Casablanca and Marrakech, there are specialty food stores that sell international products like cheese, wine, and other imported foods. Some of these stores include Carrefour Market and Casa Italia in Casablanca, and Azbezt in Marrakech.

Consumer Rights

The National Observatory of Consumption and the National Federation of Consumers and Users Associations are the main consumer organizations in Morocco. The National Observatory of Consumption is responsible for monitoring prices and consumer trends in Morocco, while the National Federation of Consumers and Users Associations works to protect the rights of consumers in the country.

As a consumer in Morocco, you have the right to fair prices, quality products, and protection from fraudulent or misleading advertising. If you have any complaints or issues with a product or service, you can contact the National Observatory of Consumption or the National Federation of Consumers and Users Associations for assistance.

In conclusion, Morocco offers a unique shopping experience with a mix of traditional markets and modern supermarkets. Online shopping is becoming more popular, and there are also shops catering to expats and tourists looking for international products. As a consumer in Morocco, you have the right to fair prices and quality products, and there are consumer organizations available to assist with any issues or complaints.


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